Digital Marketing Manager

Job Title: Digital Marketing Manager – High Ticket Campaigns

Job Description:

HighKey Agency is a dynamic and forward-thinking modern-day public relations firm specializing in working with the top 1% of brands and entrepreneurs. We are seeking an experienced Digital Marketing Manager to lead our advertising efforts on Facebook and TikTok for high-ticket modern PR services. The ideal candidate will have a proven track record in crafting high-converting ad campaigns for products or services in the higher price range. You should possess an in-depth understanding of the unique dynamics of both social platforms and be skilled in targeting affluent and niche audiences.

Key Responsibilities:

• Develop and implement high-ticket digital marketing strategies on Facebook and TikTok.
• Conduct thorough market research to identify target audiences and understand their behavior and preferences.
• Craft compelling ad content that speaks to high-net-worth individuals and converts interest into high-value sales.
• Manage a sizable advertising budget, ensuring maximum ROI through meticulous tracking and analysis of campaign performance.
• Test and refine ad creatives, targeting criteria, and bidding strategies to scale campaigns effectively.
• Stay up-to-date with the latest trends and best practices in digital marketing, with an emphasis on Facebook and TikTok's evolving algorithms and advertising tools.
• Collaborate with creative teams to produce high-quality visuals and video content optimized for each platform.
• Utilize analytics tools to provide regular reports on campaign performance, insights, and optimizations.
• Oversee a team of marketing professionals, guiding them towards achieving campaign objectives and professional growth.
• Forge strong relationships with platform representatives to gain early access to new advertising features and beta tests.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of digital marketing experience, with at least 2 years focused on high-ticket items.
• Comprehensive knowledge of Facebook and TikTok advertising platforms, including audience targeting and retargeting strategies.
• Strong analytical skills with experience in using analytics software to analyze campaign performance.
• Excellent communication and copywriting skills.
• A portfolio of successful high-ticket campaigns that demonstrate an ability to engage and convert.
• Leadership experience and a collaborative spirit.

What We Offer:

• Competitive salary with performance bonuses.
• Opportunities for professional development and career growth.
• A dynamic and creative fully remote work environment.
• Access to the latest tools and technologies in digital marketing.

If you are driven, detail-oriented, and have a passion for creating campaigns that deliver results, we would like to meet you. Join us in driving high-ticket sales to new heights with your expertise in Facebook and TikTok advertising. HighKey Agency is an equal opportunity employer and encourages candidates of all backgrounds to apply.