HighKey Agency is a dynamic and forward-thinking modern day public relations firm specializing in working with the top 1% of brands and entrepreneurs. We are looking for a Head Social Media Manager to join and lead our social media team. The role of a Head Social Media Manager at HighKey Agency is crucial in today's digital age. This position requires a combination of social media expertise, strategic thinking, and leadership skills to manage the online presence and reputation of the firm's clients.
Job Summary: The Head Social Media Manager plays a vital role in our firm, responsible for developing and executing social media strategies to enhance the online presence and reputation of our clients. This position involves overseeing a team of social media professionals, managing client accounts, and ensuring that the firm's social media efforts align with PR goals.
- Social Media Strategy: Develop and implement comprehensive social media strategies for clients to align with their PR objectives and messaging.
- Team Leadership: Lead and mentor a team of social media professionals, providing guidance, direction, and training as needed.
- Client Management: Serve as the primary point of contact for clients regarding their social media initiatives, ensuring their needs and expectations are met.
- Content Creation: Oversee the creation and distribution of engaging and relevant content across various social media platforms.
- Campaign Management: Plan and execute social media campaigns, including paid advertising, to achieve specific PR and marketing goals.
- Monitoring and Analysis: Use analytics tools to track and measure the effectiveness of social media efforts, providing regular reports and making data-driven adjustments.
- Crisis Management: Develop and implement crisis management plans for clients, addressing negative feedback and incidents swiftly and effectively.
- Trend Analysis: Stay up-to-date with industry trends, social media platform changes, and emerging technologies to keep the firm and clients ahead of the curve.
- Collaboration: Collaborate with PR and marketing teams to ensure a cohesive and integrated approach to branding and messaging.
- Budget Management: Manage social media budgets for various client campaigns and optimize spending to maximize ROI.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field (a Master's degree is a plus).
- Proven experience in social media management, with a track record of successful campaigns.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- In-depth knowledge of social media platforms and trends.
- Proficiency with social media management tools and analytics platforms.
- Crisis management and conflict resolution skills.
- Strong project management and organizational skills.
- Creative thinking and a passion for staying up-to-date with industry developments.
Certifications: Relevant certifications in social media marketing, such as Hootsuite, Facebook Blueprint, or Google Ads, are a plus.
Experience: The Head Social Media Manager position at a PR firm requires 5+ years of relevant experience in social media management, with a background in public relations or digital marketing.